Our history makes us who we are today.
The German master hairdresser Josef Wilhelm Rausch (1868–1935) founded the company RAUSCH in 1890 and brought the world’s first liquid shampoo ‘Champooing’ onto the market. Since then, RAUSCH has been a byword for highly effective and exclusive herbal extracts, top quality, sustainability and safe-to-use products.
Josef Baumann-Widmer (1902–1978) acquired the small cosmetics factory in 1949 and worked hard to expand it. In 1968, he received support in the office and in the field from his son Marco Baumann, who had helped with harvesting the herbs and with production since he was a child. ‘I have wonderful memories of it. Chamomile, horsetail, ribwort plantain, mallow, sage – these plants are my life,’ reminisces the ambitious and knowledgeable entrepreneur, who went to 7,000 hairdressers and every pharmacy and drugstore in Switzerland to present his herbal products. His son Lucas Baumann ran the cosmetics company – in its fourth management generation – from 2016 to 2020. Today, RAUSCH is still owner-controlled but run by the management team. Rolf G. Schmid, Delegate of the Board of Directors since 2017, is currently responsible for the cosmetic company’s operational management and its 169 employees as interim CEO.
RAUSCH uses 87 herbs and plant-based ingredients in the form of extracts, tinctures and oils. They obtain 43 of these extracts themselves according to the most gentle methods. The family business unites centuries-old herbal wisdom handed down from monks with the latest scientific methods and cutting-edge technology. Both raw materials and end products are continuously subjected to thorough monitoring and dermatological tests. This guarantees customers the unparalleled quality of RAUSCH in the form of safe-to-use, natural products that offer mild care and lasting effectiveness.
2015 - today
2009 - 2014
1998 - 2008
RAUSCH receives its ISO9001:2008 certification.