A partnership in good times and in bad

RAUSCH AG KREUZLINGEN helps those affected by the explosion in Beirut.

On 4 August 2020, a devastating explosion in the port of Beirut destroyed a large part of the city. Over 300,000 people became homeless in the blink of an eye. They lost their homes, all of their possessions, and some of them also lost their loved ones. RAUSCH Export Manager Robert Kahn knows Beirut well. He visited the city for the last time one year ago, on 17/10/2019, just as unrest was beginning to spread. He was there to discuss the marketing strategy for RAUSCH products in Lebanon with local sales partners.

Upon hearing the news of the disaster, Robert immediately contacted the sales partners at the Food & Drug Corporation (FDC) to ask how they were. The company itself had not been impacted, but members of its staff had lost relatives in the event. Deeply affected, Robert offered his support. In consultation with RAUSCH management and FDC, 24,000 bottles of RAUSCH shampoo were sent to Beirut in a shipping container. An aid package was assembled along with the help of other supporters. This was distributed directly and without unnecessary bureaucracy to the people affected.

 

Here at RAUSCH, we do not want to abandon the people of Beirut and are working together to provide vital support.