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Handover to the next generation in traditional family-run company

Handover to the next generation in traditional family-run company

Passion and experience are complemented by new marketing strategies. CEO Lucas Baumann faces new challenges as he leads the company into the digital age.

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Made in Switzerland: Swiss Herbal Competence

Made in Switzerland: Swiss Herbal Competence

Since 1890 – in other words for over 125 years – premium hair and body care products have been made by RAUSCH from 87 herbs, oils and plant extracts. And they are all «made in Switzerland».

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Interview with Lucas Baumann

Interview with Lucas Baumann

Mr Baumann, RAUSCH AG KREUZLINGEN is celebrating its 125th anniversary this year. How has your company managed to hold its own for so many years against major competition?
For the past 125 years, the existence of the company has depended on the secret of the power of Swiss herbs. It was no coincidence that Josef Wilhelm Rausch from Konstanz, who was a master hairdresser when he founded the company in 1890, became a supplier to the Sigmaring court of Leopold and Antonia von Hohenzollern...

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33 questions for Marco Baumann, chairmen of the board of directors of RAUSCH AG KREUZLINGEN

33 questions for Marco Baumann, chairmen of the board of directors of RAUSCH AG KREUZLINGEN

As a child, did you dream of following a particular profession?
No, I didn't. But even as a child I liked to observe particularly strong, impressive individuals with their own opinions and attitudes. I would actually have liked to have talked to them – my interest in communication arose from this.

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RAUSCH AG KREUZLINGEN launches major TV campaign in German-speaking Switzerland

RAUSCH AG KREUZLINGEN launches major TV campaign in German-speaking Switzerland

The new RAUSCH ad transports you to the wonderful world of herbs. See the new RAUSCH ad now at home on prime time TV.

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