Our world

Passion and experience are complemented by new marketing strategies. CEO Lucas Baumann faces new challenges as he leads the company into the digital age.

Since 1890 – in other words for over 125 years – premium hair and body care products have been made by RAUSCH from 87 herbs, oils and plant extracts. And they are all «made in Switzerland».

Mr Baumann, RAUSCH AG KREUZLINGEN is celebrating its 125th anniversary this year. How has your company managed to hold its own for so many years against major competition?
For the past 125 years, the existence of the company has depended on the secret of the power of Swiss herbs. It was no coincidence that Josef Wilhelm Rausch from Konstanz, who was a master hairdresser when he founded the company in 1890, became a supplier to the Sigmaring court of Leopold and Antonia von Hohenzollern...

As a child, did you dream of following a particular profession?
No, I didn't. But even as a child I liked to observe particularly strong, impressive individuals with their own opinions and attitudes. I would actually have liked to have talked to them – my interest in communication arose from this.

The new RAUSCH ad transports you to the wonderful world of herbs. See the new RAUSCH ad now at home on prime time TV.