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RAUSCH histroy

The history of RAUSCH

RAUSCH has trusted the power of herbs since 1890. The company founder, Josef Wilhelm Rausch, a German master coiffeur (1867-1935), already created his hair tonics and shampoos using highly effective herbal extracts and was promoted to purveyor to the court of the royal house of Hohenzollern. Rausch is recognized as the inventor of the first liquid hair soap: „Champooing“.

In 1949 Josef Baumann-Widmer (1902-1978) purchased the small cosmetic plant and dedicated his efforts to expansion. In 1968 support arrived both in-house and in sales in the form of his son, Marco Baumann, who, from an early age had helped with the herb harvesting and in the production. “Those are wonderful memories: chamomile, horsetail, plantain, mallow, sage – these plants are my life”, reminisces the ambitious and knowledgeable entrepreneur, who visited every pharmacy and drugstore in Switzerland and 7000 hair salons in order to introduce his herbal products. After all, after almost half a century of the Marco Baumann era, there was a changeover in the company’s executive committee. Today, his 37 year old son Lucas Baumann, is taking responsibility as CEO for the cosmetic company and its 164 employees. Thus the future of the family-owned company is secured.

The unique company philosophy remains the same: “The power of herbs for skin and hair”. With their 87 herbal and plant ingredients in the form of extracts, tinctures and oils, RAUSCH guarantees the greatest possible percentage of natural active ingredients in their products. 43 extracts are produced in-house using their own gentle extraction processes. Hair is the expression of personality and natural charisma. Beautiful and healthy hair is the primary concern of the traditional family business. RAUSCH combines centuries-old herbal knowledge passed down from the monasteries with the most modern scientific methods and state-of-the-art technology.

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2015-heute

2015
125 Year of Competence and Passion in the Service of Beauty. jubilee year brand relaunch.

2016
Lucas Baumann becomes CEO in august 2016. Marco Baumann remains Chairman of the Board and will maintain the excellent contact with the exportpartners.

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2009-2014

2009
RAUSCH gives its hair care line a new face. In future you can tell at a glance which products fulfil which needs.

2010
RAUSCH celebrates 120 years of success.

2012
Lucas Baumann joined his father’s company in 2012 and assumes the management of Marketing and Communication.

2013
For the tenth successive time, RAUSCH is voted Best Pharmacy Partner in Germany in the category hair care.

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1998-2008

1998
Product re-launch of the holistic RAUSCH Herbal Hair Care System.

2000
110 years RAUSCH and export to the United Arab Emirates (UAE).

2005
Export to Kuwait. RAUSCH employs 150 personnel.

2006
Marco Baumann takes over as sole owner of RAUSCH AG KREUZLINGEN.

2007
Export to China, Japan, Turkey and Hungary

2008
Introduction of the revolutionary oil care line with special tropical oils for extremely dry, sensitive and chapped skin.

RAUSCH receives its ISO9001:2008 certification.

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1982-1997

1983
RAUSCH launches the Herbaderm Body Care line - special body care for sensitive and sophisticated skin.

1986
First race with solar vehicles in Switzerland. RAUSCH is sponsor from the beginning. RAUSCH is the fifth company in Switzerland to work with an ecological balance sheet.

1990
RAUSCH celebrates 100 years.

1995
RAUSCH receives its ISO 9001 certification and employs 100 employees.

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1972-1981

1975
On 01.01. Josef Baumann hands over the company to his sons Marco and Dr J. Alexander Baumann. The company becomes a corporation. On September 9th RAUSCH moves into new premises in the renovated shoe factory at Bärenstrasse 12 in Kreuzlingen.

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1953-1971

1955
Launching the first «Herbal Hair Pack» in Switzerland with 20% pure natural horsetail extract. Successfully known today as RAUSCH Wheatgerm NOURISHING PACK.

1968
Marco Baumann joins the company to support his father in office and field service. He travels all over Switzerland.

1971
RAUSCH exports to Austria (drugstores, pharmacies and perfumeries).

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1936-1952

1949
Josef Baumann-Widmer (1902-1978) purchases the company RAUSCH and employs 3 persons.

1951
The first RAUSCH alkaline-free shampoo is launched on the market: RAUSCH Herbal Shampooing "EXALCALI" (pH 5.6).

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1920-1935

1920
The dry hair cleansing product «Asoka» becomes a favourite cosmetic.

1925
«Nuna Elixier» is considered one of the best tooth waters of the time.

1934
«Camillen-Shampooing» is loved by both young and old.

1935
J.W. Rausch dies on February 13th in Emmishofen.

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1890-1919

1890
The German master hair-stylist Josef Wilhelm Rausch (1868 - 1935) founds the company RAUSCH. RAUSCH produces a hair tonic using herbal extracts. RAUSCH is purveyor to the court of His Royal Highness, Prince Leopold of Hohenzollern.

1900
J.W.Rausch (Emmishofen/Switzerland) develops the first liquid hair washing soap «Champooing». RAUSCH successfully produces the RAUSCH Hair Tincture to combat bald patches (Allopecia areata).

1919
J.W. Rausch develops an antiseptic Camillen (chamomile)-Shampooing (pH 8.5) and a medicinal Tar Soap.